If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). You'll learn to: Perfect your timing - learn exactly when to pounce Get your body language, tone and gesture just right Think about what your opponent wants - always offer a comfy lap Lure them in by making them think they have the power The result? A happy, hopefully scratch-free, resolution. 'Jay Heinrichs knows a thing or two about arguing' The Times 'A master rhetorician and persuasion guru' Salon 'You got a bunch of logical engineers to inject pathos into their arguments ... it works!' NASA engineer

THE NEW YORK TIMES BESTSELLER Your ultimate guide to the art of winning arguments Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. With all the wisdom of the ages, from classical oratory to contemporary politics and pop-culture, Thank You For Arguing shows you how to win more than your fair share of arguments, as well as: >How to shine at work, avoid speeding tickets, and outwit argumentative partners >Cicero's secrets to moving an audience, Donald Trump's savvy speechmaking, the art of giving a TED talk >Tactics like Setting Your Goals, Making Them Like You, Gaining the High Ground >Defuse an angry accuser and benefit from your own mistakes >The art of rhetoric, from eloquence and friendship to wit and irrefutable logic Written by one of today's most popular online language experts, Thank You For Arguing is brimming with time-tested rhetorical tips and persuasion techniques that will change your life. And that's not hyperbole.

Yes, it's true: you "can "learn how to be a verbal wizard
Ever hear someone utter an unforgettable phrase and feel yourself reacting with with...well, "awe? "Ever read a great quote and think "I could never come up with anything that clever"?
Daunting as it may seem, there's nothing mystical about witcraft. Crafting memorable lines" doesn't "require DNA-encoded brilliance. What it "does "require is some knowledge of the tricks and techniques that make words stick.
In "Word Hero, "Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh - even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing - and amazingly "helpful "- tour of the mechanisms that make powerful language work. You'll learn how to slyly plant your words in people's heads and draw indelible verbal pictures by employing such tools as "crashing symbols," "rapid repeaters," "Russian Dolls" and even the powers of Mr. Potato Head.
With those tools and others tucked in your utility belt, you might not immediately achieve "wordsmith immortality" but you "will "become a better speaker, writer, and raconteur...and long after people have forgotten everything else, they'll remember "your "priceless lines.